Pharmaceuticals Service Page
About Client
Cleanceuticals Waste Company provides hazardous waste management services to the pharmaceutical sector. Their expertise lie in unknowns testing, waste segregation, storage, packaging, handling and transportation of waste. They contract with approved waste facilities to dispose or recycle hazardous and non- hazardous waste.
They wanted their service copy to communicate their expertise, reliability and on-site safety to their ideal clients. Through the service page, the company wanted to communicate their core values- the importance of safe materials handling, rigidity to compliance and investment in their employees.
Service Page Needs
Empathetic and trustful copy
Educational and authoritative copy
Simple words and succinct explanations
SEO for ranking and exposure
Benefits of the copy to the client
The copy begins by a clear description of what the company offers. Words such as "waste- haulers", "highly trained technicians" and "manage your waste with confidence" relay trust, leadership and strong company morals to the readers.
Within the service page, the copy also includes clear definition of types of waste they accept and handle to leave no room for confusion. By defining the waste types, their working style and tools, the company exudes caring, knowledgeable and resilient personality. The copy ends with 3 columns and builds willingness to buy additional packages offered such as "on- site EHS" and "emergency response".
The company also has tracking tools in place which is necessary for compliance, again making it easy to work with them. Additionally, emergency waste pickups are common for a big pharmaceutical plant, therefore communicating that the company also offers the service, removes any pending doubts of hiring them for work.